CD3 performance was started in Detroit MI during the spring of 2009 as an online commerce based business to cater specifically to the CD3 platform of vehicles. These include the Ford Fusion, Mercury Milan, and Lincoln Zephyr/MKZ. Shortly after, the Edge and MKX was added to our lineup. This is where the origin of the name came from. The “performance” part of the moniker was not merely an afterthought. We focus heavily on function over form. Many times in the aftermarket automobile market, there is a tendency to be “all show, no go”. In our opinion, the CD3 cars are already good looking machines. Although we do offer a couple cosmetic parts, we found more of a need for improvements in power, handling, and brakes, so that is where we give the majority of our attention. By using the parts that are sold on our site, one can elevate their car to a standard of performance usually inhabited by true sports sedans.
CD3 Performance originated from dealings with an affiliate company, Shift Marketing Solutions. Also known as SMS, this company specializes in automotive marketing. SMS essentially builds interest in automobiles for manufacturers such as Ford, Toyota, Honda, etc. As a product specialist with SMS the owner of CD3 worked on a project with Lincoln, their brand new Lincoln Zephyr. SMS developed a complete package for the car that transformed the looks and performance of the vehicle and it garnered accolades at every event it attended. Shortly after, he purchased a Lincoln Zephyr of his own and to put together what he believed would be the ideal “street” version of this car. This is where the idea for CD3 performance was born. He realized that there was an untapped market for these automobiles and a need for aftermarket parts.
There was already research done on the vehicle with SMS so we had a head start when it came to determining what parts we wanted to offer the consumer. As an actual CD3 owner, our CEO has done a lot of research on this platform. Over the process of six years, we have learned much and strive to provide the best products possible to the consumer. We actually live the life, not just observe it. This gives us even greater insight into what the strengths and weaknesses are of this automobile, and what can be offered to maximize its potential. CD3’s goal is to offer the highest quality and most thorough catalog of parts for this platform in one easy to navigate location. We are always looking to improve our catalog so feedback and suggestions on what should be carried and how to improve the website are welcome. We believe that our hands on research and experience goes a long way towards providing a CD3 website above the rest, and that as we grow, we will prove this to you.